Real questions. Real answers.

Data Apps for Every Go-to-Market Team

From pipeline tracking to customer health monitoring, build custom data apps for your go-to-market team's specific needs. Each app is transparent, modifiable, and shareable.

RevOps 8 apps

Blend data across systems for pipeline, forecast, and revenue insights

Pipeline & Forecasting

  • Show me deals stalled >30 days in Salesforce plus their last Gong call summary

  • Build a dashboard of pipeline-to-quota coverage by segment pulling from Salesforce & Snowflake forecasts

  • Show me forecast variance drivers using Salesforce opportunity history & Stripe churn records

  • Build an app that trends new-pipe vs. expected churn (Salesforce + Stripe) month-over-month

Revenue Analytics

  • Where is the sales-cycle length stretching—and why? Slice by deal size, product line, or AE tenure (Salesforce + Gong)

  • Which lead sources deliver the highest lead-to-SQL velocity? (HubSpot → Salesforce)

  • Do trials that cross X activation events convert at materially higher win rates? (Product analytics + Salesforce)

  • Is CAC-to-LTV improving for paid vs. organic channels? (Stripe + HubSpot ads)

Sales Enablement 6 apps

Analyze content effectiveness and rep performance

Content & Training Impact

  • Show me content-to-cycle-time impact using Highspot views + Salesforce close dates

  • Build a dashboard tracking time-to-ramp with LMS completion data + Salesforce quota attainment

  • Show me win-rates with vs. without Guru battle-card views (Guru + Salesforce)

Call Analytics

  • Build an app that surfaces Gong snippet usage vs. conversion metrics from Salesforce

  • Which call talk-tracks raise meeting-to-opportunity conversion? (Gong + Salesforce)

  • Do Gong-flagged 'next-step' moments shorten sales cycles? (Gong + Salesforce)

Customer Success Ops 8 apps

Predict churn risk and identify expansion opportunities

Churn Risk & Health

  • Show me low-usage modules for renewing accounts (Amplitude + Salesforce)

  • Build a dashboard linking Zendesk response SLAs to Stripe churn by segment

  • Which accounts show falling weekly active users but high-NPS? Early churn-risk signal (Mixpanel + SurveyMonkey)

  • Build an app that overlays Gainsight scores with NRR from Stripe/Snowflake by cohort

Expansion Opportunities

  • Show me over-usage alerts combining Snowflake product logs + Salesforce ARR

  • Which basic-plan customers exceed seat-usage thresholds—ripe for upsell? (Product analytics + Stripe)

  • How does time-to-value (TTV) impact renewal likelihood? (Product analytics + Stripe)

  • Where is NRR negative despite high product adoption? (Stripe + Salesforce)

Demand Generation 8 apps

Connect marketing spend to revenue impact

Campaign ROI

  • Show me content ROI using HubSpot form fills + Salesforce opp creation + Google Ads spend

  • Build a dashboard comparing CAC vs. pipeline created across Meta Ads, LinkedIn Ads & Salesforce

  • Show me touch-to-close cycle time pulling HubSpot touches + Salesforce closes

  • Build an app that tracks Zoom attendee emails through Stripe payments & Salesforce opportunities

Lead Performance

  • Which content pieces drive the highest lead-to-opportunity conversion and at what cost?

  • Which ad platforms deliver pipeline with the lowest CAC payback period?

  • What's the average time from first marketing touch to closed-won by campaign?

  • Does webinar attendance accelerate pipeline velocity? (GoToWebinar + Salesforce)

Sales Operations 8 apps

Optimize territories and sales velocity metrics

Territory & Capacity

  • Build a dashboard combining Salesforce territory data + Snowflake pipeline to flag imbalances

  • Which territories are under-covered relative to TAM? (Salesforce + Census data)

  • Show me velocity metrics by segment using Salesforce stages + Stripe deal values

  • Are rep books of business oversized compared to capacity models? (Salesforce + HRIS)

Sales Process

  • Build an app that maps stage-slip heat-map from Salesforce opportunity history

  • Which stages have the highest slip frequency across regions?

  • How does activity-to-outcome ratio vary by lead source? (Outreach + Salesforce)

  • What is sales velocity (days × win-rate × ASP) per segment?

Every Question Becomes a Data App

Delve doesn't just give you answers—it builds custom data apps that your entire go-to-market team can use, modify, and share.

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