Real questions. Real answers.

63 Analytics Questions Delve Can Answer Today

From sales pipeline to customer health, these are the questions teams ask every day. Each one becomes an executable notebook you can inspect, modify, and trust.

Sales Analytics 27 questions

From pipeline velocity to rep performance

Deal Size and Velocity

  • What's our average deal size and sales velocity by rep?

  • How do deal sizes compare across different market segments?

  • Which reps have the fastest deal velocity and largest average deal size?

Pipeline Creation

  • How much new pipeline are we creating each month?

  • What's our pipeline creation trend compared to last quarter?

  • Which lead sources are generating the most qualified pipeline?

Pipeline Movement Waterfall

  • Show me how deals are moving through our sales pipeline stages

  • What's our stage-to-stage conversion rate analysis?

  • Where are deals getting stuck in our pipeline?

Sales Commission Calculator

  • Calculate sales commissions for each rep this quarter

  • What are the real-time commission earnings by team?

  • How do commission payouts compare to quota attainment?

Sales Conversion Rates

  • What are our conversion rates at each stage of the sales funnel?

  • How do conversion rates vary by lead source or rep?

  • Which sales activities have the highest conversion impact?

Sales Daily Pulse

  • What's our daily sales performance against quarterly targets?

  • Show me today's pipeline activity and recent wins

  • How are we pacing toward our monthly sales goal?

Sales Forecast Dashboard

  • What's our sales forecast accuracy compared to actual results?

  • Show me current quarter sales pacing vs forecast

  • Which deals are at risk of not closing this quarter?

Sales Pipeline Dashboard

  • Create a real-time dashboard of our entire sales pipeline

  • What's the health of our pipeline by stage and rep?

  • Show me pipeline trends and conversion metrics

Sales Rep Performance

  • How is each sales rep performing against their quota?

  • Which reps need coaching based on their activity metrics?

  • Compare sales rep performance across different territories

Customer Analytics 12 questions

Health scores, retention, and lifetime value

Customer Dashboard

  • Show me ARR trends filtered by customer segment

  • Which customers are driving the most revenue growth?

  • Create a dashboard showing customer health and expansion opportunities

Customer Health Score

  • Calculate customer health scores based on usage and engagement

  • Which customers are at risk of churning?

  • How do customer health scores correlate with renewal rates?

Customer Retention Cohorts

  • Analyze customer retention by signup cohort

  • What's our customer retention rate by acquisition channel?

  • Show me cohort analysis of customer lifetime value

Retention Dashboard

  • What's our Net Revenue Retention and Gross Revenue Retention?

  • Show me customer and revenue retention by cohort year

  • Which customer segments have the highest retention rates?

ARR & Revenue 9 questions

Track and model revenue movements

ARR Daily Pulse

  • What's my current ARR and how has it changed this week?

  • Show me a daily breakdown of ARR changes over the past month

  • What are the key drivers behind this week's ARR movement?

ARR Dashboard

  • Create a dashboard showing ARR trends with breakdowns by new, expansion, contraction, and churn

  • How is our ARR composition changing over time?

  • What's the trend in new ARR vs expansion ARR this quarter?

ARR Notebook

  • Build me a connected notebook that tracks all ARR components in real-time

  • How can I model different ARR scenarios in a notebook?

  • Create an ARR waterfall analysis showing all revenue movements

Finance & Operations 3 questions

Operating metrics and profitability

Operating Model Dashboard

  • Show me our revenue, margins, and EBITDA trends over time

  • What's our current profitability by business unit?

  • Analyze our COGS and operating expenses breakdown

Other Analytics 12 questions

Contract values, renewals, and more

Average Contract Value

  • What's our Average Contract Value trend over time?

  • How does ACV vary by customer segment or sales rep?

  • What factors are driving changes in our contract values?

Net Revenue Retention

  • Calculate our Net Revenue Retention rate

  • Analyze customer expansions, downgrades, and churn by signup month

  • How does NRR compare across different customer cohorts?

Sales Pacing vs Historicals

  • How is our current sales pacing compared to historical performance?

  • Are we ahead or behind our typical quarterly sales pattern?

  • What's our sales momentum compared to the same period last year?

Upcoming Renewals

  • Which customers have renewals coming up in the next 90 days?

  • What's the renewal risk assessment for upcoming contracts?

  • Show me renewal pipeline and expansion opportunities

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